
Wow – pretty amazing analysis of our Jack Johnson Poster design by the folks at Creative Allies. Sean D. Robinson gives an in-depth study of our work over on the Creative Allies Blog.
By Sean David Robinson
What makes a winning entry? A skilled and intricately detailed illustration? The gross application of an army of Photoshop filters?
Somewhere in between these extremes lies the winning entry for our Jack Johnson – To The Sea poster design contest. Interestingly, I think its success had less to do with the talented hand of the designer, and more to do with his understanding of visual metaphor in the context of the music the poster promotes. Without a seashore, ocean or surfboard in sight, our winner took home the prize by leaving behind obvious and generic elements for something fresh, playful, memorable, strangely melancholy and totally in tune with Johnson’s musical vibe.
The music of Jack Johnson is whimsical but melancholy. His frolicking compositions evoke the spirit of the beach-party singalong, while his lyrics, though not necessarily dark, are rooted in passionate brooding over love lost and broken lines of communication. In turn, tydeboom’s winning poster design visually integrates the contradictory elements of mournfulness and cheer. It does so through the careful selection of detail and juxtaposition of contrasting elements.
The initial focus of the poster is on the composition as a whole: a man pedaling his bicycle seaward, seemingly to surf, to dance to music from the gramophone in tow (look how the design echoes the logo for Johnson’s label, Brushfire– smart move! Tydeboom did his research.), or perhaps to have a nonchalant conversation with his surprisingly docile seabird friend.
Continue Reading here.